Madison didn’t grow up riding—he got pulled into it in 2021 after his buddy (now business partner) Dilan convinced him to give it a shot. A couple rides in, he was hooked. Also crashing… a lot. At one point he flipped an ATV twice, crushed his hand, had gas leaking everywhere—and somehow the country music just kept playing. They were laughing before it even shut off.

He’s all about mud first, speed second. Open field, long trail—doesn’t matter. If it pushes the machine a little harder, he’s in. Breaking things came with that, so figuring out how to fix them became part of the deal. Now he’s the guy wiring things back together and making it work when it probably shouldn’t.

RacksNRuts started as just a name with no real plan behind it. That changed when he and Dilan realized they could start building products based on the stuff they were actually dealing with while riding. The goal is simple—make gear that holds up, works right, and makes the whole experience better. For him, riding isn’t just something to do—it’s the reset he looks forward to every time.